Marketers love using buzzwords because they make us sound smart and knowledgeable. They’re like a secret code that only other marketers understand. And let's be real, who doesn't love feeling like part of an exclusive club? Here are the 20 most common marketing buzzwords and their definitions:
The use of software and technology to automate repetitive and time-consuming marketing tasks, such as email marketing and social media management.
The overall perception and impression that a customer has of a brand, based on their interactions with the company and its products or services.
The process of optimizing a website and its content to improve its visibility and ranking in search engine results.
The creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
The use of individuals with a large following and influence on social media to promote products or services to their audience.
A marketing strategy that focuses on creating and sharing valuable content and experiences that attract, engage, and delight customers, to drive profitable customer action.
A marketing strategy that integrates and aligns marketing efforts across all channels and touchpoints, to provide a seamless and consistent experience for customers.
The use of data and technology to tailor marketing messages and experiences to individual customers, to make them more relevant and engaging.
The process of improving the performance of a website or marketing campaign, to increase the number of visitors who take the desired action, such as making a purchase or filling out a form.
Any content, such as reviews, photos, and videos, that is created and shared by customers or fans of a brand, rather than the brand itself.
The use of social media platforms and networks to promote products or services, engage with customers, and drive website traffic and sales.
The use of video content, such as live streaming, short videos, and longer-form content, to promote products or services, engage with customers, and drive website traffic and sales.
The use of advanced algorithms and technology to simulate human intelligence and automate tasks, such as data analysis and decision making.
A type of AI that allows systems to automatically improve and adapt based on data and experience, without being explicitly programmed.
The use of tools and strategies to manage customer interactions and data, to improve customer satisfaction and loyalty.
Large and complex sets of data that can be analyzed and processed to uncover insights and trends, and support decision making.
The use of paid advertising that is integrated into the natural form and function of a platform, in order to make it more seamless and engaging for users.
The use of automated algorithms and technology to buy and place digital advertising, in order to target specific audiences and optimize performance.
The use of technology to superimpose digital information and images onto the real world, to create immersive and interactive experiences.
The use of technology to create a simulated environment that users can interact with, to provide immersive and engaging experiences.
Want to learn more buzzwords or maybe how these newly understood terms can be applied to the benefit of your business? Book a free consult with us and we’ll tell you everything you need to know. And by the way, we promise to keep the buzz word usage to a minimum 😉.